Question: How Much Is SEO Worth?
Answer: There are varying factors that will determine how much SEO is worth. To calculate how much SEO could be worth for your business or your client’s business you need to take into consideration a couple of factors.
What is your SERP (Search Engine Results Page) Result. Are you ranked 1st, 2nd, 3rd?
According to Backlinko, these are the average CTR’s (click through rates) for the average SERP’s:
So, now that you know your keyword ranking.
And you know how much on average the CTR is for each position.
You need to determine what the estimated keyword volume and what the average CPC (Cost-Per-Click) is.
You can use a free tool like Google Keyword Planner to get the answers to both those questions.
In the keyword planner enter your ranking keyword.
Let’s say for this example we are looking at the SEO value of a keyword term “SEO Services” in South Africa and we rank 1st for this term.
The avg. monthly searches are 720 per month and Top range CPC is R91.15
You will then take the CTR x Search Volume x CPC = SEO Value
720 x 31.73% x R91.15 = R20 823,76
Thus your SEO worth is R20 823,76 per month.
This is exactly why SEO is such a valuable source of marketing and it can mean a lot for your business if you have the right SEO services Company on board.
Although this is a very rough method of calculating your SEO value, it will give you a good idea of your traffic worth.