SEO is something that online businesses often think about but not many know what it really entails. There are a few things you need to learn if you want your site to be found easily by the search engines which will then improve your chances of making sales through either organic search or paid advertising on Google, Yahoo, and Bing.
Here are six steps to help you get started with SEO and getting your website to rank locally in Durban:
- Keyword Research
- Inbound Links
- Internal Linking
- Site structure
- Relevant Keyword Content
- On-Page Optimisation
When choosing keywords for your website, try to make them as specific as possible in order to reach the most relevant audience. Focus on one keyword per page. If you have more than one, try using the less important ones as sub-keywords in a header or footer section. Remember though; these words should still be searched as the main keyword.
Find keywords that have a low search difficulty (not many competitors) and has a high volume and high buyer intent. This way you know you are setting your website up for the best chance to rank for money-making keywords in your area.
When writing your content, try and use several keywords within the first 100 words of text on each page. It is also a good idea to include them in the URL of the page, between parameters, and in alt tags for images on each page as well.
It will obviously be to your advantage if you can rank higher than other companies that offer similar products or services in Google searches for these terms! This means that you will potentially have more clients coming through your door with less effort; but it will only work if you implement SEO onto your site properly. Make sure you aren’t making any mistakes that could cost you valuable search engine rankings!
The more links there are pointing to a website from other respected websites, the better the ranking that website will get. If you have created a good site and want to share it with other people who might be interested in your services or products, then you should let them know about your site!
For example, you can put links at the bottom of every email that you send out to clients and potential customers. You can also put links on your Facebook business page which will be seen by all of your fans as well as potential followers/likes for future clients etc.
Make sure you link to relevant content when possible; this is known as anchor text and is one of the most important things in SEO. It tells search engines what a page is about, so if someone searches for “Durban SEO Services” there should be a link that says “Durban SEO Services” on your website that directs to this page. For example, if you have written an article about the best SEO services in Durban and want people to find it easily, make sure you use the keywords “Durban SEO Services” at least three times within the content of the post – but write naturally; don’t force it.
Another way to get links is by commenting on relevant blogs and forums. If you can put a link or two into each one then this will help tremendously with both ranking for specific terms as well as general rankings for your site overall. Don’t forget to do this frequently rather than waiting weeks between posts!
Forums are also a great place to find out what people think about your site, and potential clients will often ask questions in forums. So if you want more traffic coming through your door, try answering some of them! Again don’t be spammy with the links though; it could end up costing you money in the long run.
It is a good idea to link every page on your website to at least 3 other pages within your site for SEO purposes. This tells search engines that these are all relevant topics so it benefits both the users who visit your site as well as yourself from an SEO perspective.
To do this you can just add links throughout your content as above, put navigation at the bottom of every page for users to click through or link to relevant pages on your site from a blog.
In order to make sure that search engine spiders are able to crawl all over your website properly, you should try and keep the structure similar across all different types of pages on your website. If you use keywords in different places but don’t follow any sort of pattern then crawlers will not be able to understand them correctly and potentially won’t show up in Google searches. Organise things so that important information is near top, and then include other information lower down with less importance. This allows people to find what they want quickly while allowing search engines to crawl your content!
Relevant Keywords Content
If you have a business that sells niche products, make sure that your site is full of keywords related to these products so that users can find what they are looking for easily and efficiently without clicking around too much. This also tells the search engines what type of content they should expect on your website so you will rank higher in relevant searches which means people who might not be specifically searching for your product will still find you.
It is recommended that you have your keywords in your title tag as well as a meta description that fits with it, but keep these relevant to what people will be searching for when they are looking for something like yours. The rest of the content on your site should follow this trend – if someone finds your page and looks at its source code there should not be weird words that don’t relate to anything specific. Meta tags are also very important; you can use them to tell search engines what keywords belong on each page so make sure they match up!
Once everything else has been optimised it’s time to look more deeply into how things work. Make sure headings are used properly, and use <strong> tags to highlight important things. If you put a link into your content place it in the body of the text rather than at the bottom where it looks spammy; if you put a link in at all.
Pagination is also very important because it means that search engines will be able to find each part of the page separately for relevant searches which helps them rank better. You can either do this manually or by using plugins for your blog/website depending on what you are using but make sure that they work correctly! No one likes clicking through 100 pages of results only to realise they have come to a completely different web page on something irrelevant that has just been linked from another blog.
Make sure any images you put on your page are optimised for search engines – give them relevant alt text as well as making sure they link to somewhere people will be able to find quickly! These all help make the overall user experience better.
It’s easy to see why your website is so important for marketing. It has the power to drive sales in ways that print and television ads simply cannot, while also giving you a way of connecting with customers on an emotional level. Thankfully, SEO services are not difficult or expensive to obtain – all it takes is some expert knowledge about how search engines work and what they’re looking for from web pages like yours. If you want help growing your business by using online advertising but don’t know where to start, contact us today!
Our team of experts can get started right away helping you identify potential issues as well as providing professional assistance in creating the perfect plan for your business needs.
We offer local SEO services in Durban South Africa; if this sounds like something you are interested in then give us a call at 087 057 6684 or email us at [email protected]