What does a SEO Manager do?

What Is An SEO Manager?

Question: What is an SEO Manager?

Answer: An SEO Manager is a person who is able to manage an entire SEO campaign (Learn What is SEO) that might reach across all social media sites, extend out onto blogs and other platforms, and be focused on inbound marketing optimization.


An effective job of an SEO Manager entails learning about how search engines work and what tactics individual searchers use to find sources they need. Once the gap between what users are doing to find information about products or services and what companies are currently doing has been identified, the next step consists of implementing various changes within the company’s website, content strategy, or linking program to be better positioned for ranking higher in organic SERP’s (Search Engine Results Page).

To put it in simple terms.

SEO managers develop strategies to help your website be more visible in search engines (Google, Bing, Internet Explorer, etc.) when people type in your business’ keywords.

According to SalaryExplorer, Salaries for SEO managers in South Africa range from 18,500 ZAR (lowest) to 58,900 ZAR (highest).

Got any more burning SEO questions? Visit our SEO FAQ page where we answer more SEO-related questions.

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