Introduction to Google Analytics 4 (GA4) Google Analytics 4, or GA4, represents a significant evolution in web analytics, offering advanced insights into user interactions across websites and apps. This latest version differs markedly from its predecessor, Universal Analytics, by focusing on a user-centric approach. GA4 tracks user interactions as “events”, providing a more nuanced view
SEO, also known as Search Engine Optimization, is the method of optimising your website to increase the number of clicks on the Google Search Results page through unpaid efforts. These efforts can be broken into two parts: Technical SEO and Content SEO. These two work hand in hand to help your website rank. The methodology
Takealot. South Africa’s biggest eCommerce store. This eCom giant’s metrics are what marketing dreams are made of. How did Takealot go from newly launched to a household name? Join us for a deep dive into Takealot’s Marketing Strategy and how you can achieve the same results. Who is Takealot.com? In June 2011, Takealot.com emerged onto
To set up a Google search ad campaign, follow these steps: Sign up for a Google Ads account: If you don’t already have a Google Ads account, you’ll need to sign up for one. You can do this by going to https://ads.google.com and clicking on the “Sign Up” button. Set up your campaign: Once you’ve
As a small business owner or entrepreneur, you know the importance of getting your brand in front of the right audience. With the proliferation of online marketing channels, it can be overwhelming to determine which platforms are the most effective for your business. One platform that has consistently proven to be a valuable tool for
Google Ads is a pay-per-click advertising platform that allows businesses to bid on keywords and display ads in the Google search results and on other websites. In South Africa, Google Ads operates in South African Rand (ZAR) and offers various pricing options for businesses to choose from. One of the main pricing options is the
How to increase restaurant sales. Are you a restaurateur who is looking for ways to increase sales? You’ve come to the right place. Adignite has all the tips and tricks you need to boost your restaurant business. We know that running a restaurant can be challenging, but you can succeed with the right tools and
Want to increase website sales? Check out our latest blog post on using digital marketing to boost your business. We’ve outlined some great tips that are easy to follow and will help you see results in no time! Follow these simple steps, and you’ll be well on your way to increasing website sales. Your traffic
How to increase sales volume. Are you looking for ways to increase your sales volume? You’re in luck – we have some great tips for you. Digital marketing is a powerful tool that can help you reach more customers and boost your bottom line. Follow our advice and see how your business grows. Implementing digital
We Are An Online Digital Marketing Company Based In Johannesburg, Gauteng, South Africa. Specialising In SEO and PPC (Pay Per Click Marketing). Our Core Services Also Include Social Media Management, Content Creation, Copywriting & Website Design
