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With our help, you can reach new potential customers and generate more revenue with just one click of a button. Our team will work with you every step of the way so that we can create an individualized plan that meets your needs and budget. You’ll never have to worry about managing your own ads again.
We’ll make sure your Linkedin PPC Ads are optimized for success from start to finish. It’s a one-time investment in your business that pays off time and time again. Plus, we offer free consultations so you can be confident in what you’re getting into before signing up.
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Pay-per-click is a form of internet marketing that can be very lucrative. With pay-per-click advertising, advertisers are charged each time someone clicks on their ads. Search engine advertisements and other PPC models have been around for more than fifteen years to help companies promote themselves online by bidding in programmatic auctions with the hope of appearing above organic results when users search on SERPs (search engine result pages).
PPC Marketing Services includes the management and optimisation of Pay Per Click marketing campaigns and accounts.
These are usually done on the following platforms:
In essence, PPC is a way to pay for visits rather than earn them with organic traffic. Targeted marketing campaigns can help you reach your intended audience on the internet and grow business revenue without investing in expensive advertising or other traditional forms of promotion.
PPC stands for ‘pay-per-click,’ an Internet Marketing model that advertisers use by paying each time one of their ads are clicked; this type of buying visitors to your site instead trying to ‘earn’ those visits organically through search engine advertising.
You can get charged for PPC in multiple ways:
- CPC (Cost Per Click)
- CPV (Cost Per View)
- CPM (Cost Per Impression)
- CPA (Cost Per Aquisition)
Advertising on PPC Platforms is a common advertising form for small and medium-sized businesses. It can be costly, but the average business spends about R5000 to R10 000 per month with this strategy so they are confident in its effectiveness.
What is important to note is that PPC marketing is definitely profitable and the expense not a regular expense, but rather an expense that helps generate revenue.
For every industry this is different. Cost Per Click (CPC) and Conversion rates vary per industry.
But to establish a good starting PPC budget you need to first establish the following:
- Look at your business’ cashflow. What can you afford to spend without putting your business in distress?
- Conversion rates you can expect between 1%-10%. (These are mostly towards the higher rates, but assume the worst.)
- Overall sales conversions are also different from company to company but assume a 20% conversion unless you have your figure (sale rate)
- Now work back how many clicks do you need to get enough marketing conversions to get 1 sales conversion. This will be your absolute minimum spend. But ideally you would like a spend higher than this to get more sales.
CPC R10, Conversion Rate 2%, Sales Conversion rate 20%.
You will need 250 clicks that will lead to 5 conversions (2%) and out of the 5 marketing conversions you will have 1 sale (20%). Minimum budget 250xR10=R2500
Although this is a very theoretical approach as there are multiple external factors that can change your CPC, Conversion Rate and Sales rates.
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